Why comebacker is a must-have part of your course/webinar landing page. How do I install it?!

Ojowo
Reading time: 7 minutes

Who wouldn't want to learn a new skill or unleash the ability to do something new? Online courses on learning foreign languages, programming including various webinars on different topics, can easily help.

And how do the owners and founders of such courses and webinars attract a large audience, and how can they turn potential customers into regular ones?

Imagine this situation: an anonymous guest visits your website, reads it to the end, especially product information, and reviews but does not place an order or quote request. Perhaps it's a matter of the cost of the product, or trust issue, as is often the case. As a result, he may leave your website in order to further look at other offers from your competitors. At the moment, you still have a chance to catch a person, interest him to stay and, in the end, turn him into a client. How? A comebacker can help with this.

Comebacker, also known as exit pop-up, is a tool for increasing the flow of customers of a specific website. When a user wants to close the page, a pop-up window should appear in front of him, calling for some specific action: leave contact information, send a question to customer support, get a promo code, a present, or a discount on the first purchase.

There is, of course, an opinion that pop-ups on websites only annoy people, cover the entire page and slow down its viewing. So why are comebackers still popular?

After analyzing about 1.75 billion pop-up windows on various sites and pages, their average conversion was 3.09%. And for correctly designed windows, the percentage is even higher. We will tell you how to set up and arrange exit pop-ups competently to increase conversion in your online store, website, or blog.

Criteria for a successful comebacker:

1. Beautiful and distinctive design. The very first thing that users always pay attention to when a window pops up in front of them is its design and appearance. Your page should be different from the rest and attract attention in different ways. Man is a visual creature; a nice picture is essential for everyone.

On holidays, change the design; add pictures or music to the pop-ups. It's creative and works flawlessly.

The readability of the page is also very important. Choose a font that is easy to read. It is important not to scare away users with words or concepts that they do not understand. Clarity, conciseness, and design will engage the audience rather than scare them away.

Get a web designer who can create the page for this project, following all the requirements and wishes.

2. Hooking the client, as well as capturing his interest. The user should definitely notice your pop-up window and be interested in it. Perhaps you could add some phrase that would immediately grab the attention of the potential client and make him stay, for example: "Are you leaving our page so soon? Will you really refuse the gift? "

Experiment with the words on the button that encourages the customer to take action. Remember not to call it too simply like "Get a discount," but for example, "Yes, I want to pick up my gift." Generate 7-10 types of call-to-action related to the offer in your comebacker by choosing the cutest one.

3. A profitable and important offer. Think about what is important to your visitors and potential customers? Why should they leave their contact information on your website or get your services if they aren't sure they need them? For example, urging to simply subscribe to the newsletter, you are unlikely to interest anyone. But as soon as you add a description of the subscription request to your course or webinar, explain, in fact, what the person will learn from you if they subscribe - it may bring a completely different result. Explain why your course will be helpful and how the acquired knowledge can be applied in the future. Now, fewer people are interested simply in getting knowledge. The more important is how you can use that knowledge.

1. "Subscribe to our newsletter."

2. "Subscribe to our newsletter and get a 20% discount."

The second option is much more attractive to a customer, and he is more likely to leave you his contacts and fill in the form.

4. Show a pop-up window after a specific time. Give the user time to study the basic information on your page. Show a pop-up window after a visitor stays on the website for a minute or a bit more.

And yet, do not provoke an adverse reaction and attitude from the user. Just set the frequency of showing the comebacker, for example, only once to each guest.

How to install a comebacker?

  • First of all, select all the functions of your comebacker and configure the necessary settings.
  • Next, you will need to upload this file to your website.
  • Write down the required code, but it may take some time and effort.
  • To set up the same comebacker on another page or site, copy the existing file and repeat the above steps.

There are ready-made scripts for comebackers that you can install yourself or use particular services. You need to try different variants to find the best comebacker for your site since the needs of each page are unique.

Keep in mind that comeback is an incredibly powerful tool and works with all major browsers: Chrome, Internet Explorer, Mozilla, Opera, and Safari. And even if you are new to website customization, you will definitely master the comebacker.

You can always see your page's statistics, evaluate the effectiveness of the comebacker, and fix any bugs if they occur.

A comebacker, for example, has the highest chances of being noticed by a user when trying to leave a website, i.e., when moving the mouse to the tab with the title of the window. A comebacker can also be an effective way to notify the user after a specific time has passed after coming to the website and doing nothing there. Comebacker can actually motivate them to stay if it shows attractive offers, persuades visitors to contact the support team, or use a one-time discount for new customers.

There are some pretty good comebacker scripts that it is possible to add to a website to pop up automatically. Or it is possible to apply special services and configure everything manually. Since the functions of programs and sites are extensive, it is possible, for example, to create A / B testing of various windows and show guests several offers until they decide to use one of them. You can also show various comebackers on the same page, depending on the visitor's location, gadget, etc. Experiment and try different methods of customer acquisition. Some will appeal to you.

If you are building a website using a particular constructor, then, as a rule, it is possible to set up a comebacker directly from within it.

The most common reasons to use a comebacker:

    • For a potential client to subscribe to the newsletter. You can, for example, offer free download of one video or picture from a web page.

  • Advertising of promotions and discounts. There is nothing better than discounts, and everyone loves them. Offer discounts to those course participants who pay a certain number of lessons in advance.
  • Ability to conduct a survey and better know the preferences of your website visitors. This will give you an idea of ​​how to move forward by receiving feedback and answers to questioners.

Finally, setting up a comebacker takes not so much time and resources. Still, despite all of the above, it allows you to transform a much larger traffic flow to acquire those clients who fail to choose your service immediately.

Summing up, it's worth saying that the use of a comebacker, of course, cannot guarantee the website owner a lightning-fast increase in the number of customers and sales, but still, this method is quite reliable, easy to use, and can be customized based on personal preferences or business needs. Functions of a comebacker include: keeping the attention of website visitors, informing users about interesting courses, site products, obtaining contact information of users, and the improvement of the website conversion.

Try it, and for sure, the number of clients and webinar visitors will change. After all, every client is valuable, right?

Share your thoughts and ideas in the comment session, and we will discuss them in future posts.