Nowadays, Internet technologies are developing at an extraordinary speed. Therefore, online conferences and webinars occupy a special place in modern society. Of course, there are many webinars, but they all have several common goals, including training (seminars, courses), conferences (scientific, social, business), meetings of employees working remotely, etc.
Creating and conducting a webinar is not difficult. Everyone can do this without much effort. But there are still some nuances that we will discuss in this article on the example of the online platforms ZOOM and BIZON 365.
How do I set up a webinar?
To hold this online event, you need to register on the selected platform.
Start by setting up the room.
Open BIZON 365. To create a room, open “Rooms,” click “New Room,” enter the name of the webinar, the room ID (you can insert a domain here), click “New Room.”
Go to room settings, and after - “General menu.” Enter expert's name (remember, there are always two roles in the webinar: expert and listener). If two speakers participate in the webinar - we indicate their data through "and" or only one name. Next, select the date and time of the online event and save all settings. Below you will see a direct link that helps promote and share your webinar.
Congratulations! The first block is configured.
Next, go to the "Preference menu." You can request an email address or phone when someone is logging in, but this is unnecessary.
Chat settings menu – where you can manage your chat. You can choose to show the number of participants in the webinar, their names, and you can hide this information. Optional. Do not forget to click "Save settings" if you have changed something.
The next step is the Banner settings menu. Select a picture and insert a link to the page you're selling. The banner is the item that will appear in your webinar room as a button. It appears immediately, but for us, it must appear at the right time when the speaker will talk about it. Therefore, at this stage, we turn it off, click "Save settings." The moderator at the time of the broadcast will have to watch what is happening and when it will be necessary for this button to appear, press the banner and save the settings so that it appears at the right time during the webinar.
What about the File-Button preference menu? For example, we need to add checklists, etc. Then, we insert a link or select a file. Save the settings.
As with the banner - now this button is not needed. It should appear in the webinar process at the right time; because of this, we click "Turn off" → "Save settings." The button disappears, but when the right time comes, we press "Enable" again and save all settings so that it will appear at a certain moment.
In the next Miscellaneous preferences menu, the most important part is Images. This is a picture that will appear on the page before the webinar starts. You can also insert music here - you download the track and save all the settings. Then, when the page is opened, music will automatically play.
You can also add not only a picture but also a video, an advertising video, etc.
The room is set up. Date, day, preview, chat. Done!
Important! BIZON 365 does not have its own broadcast service.
To go on air with an expert, we need YouTube. The account on YouTube should already be upgraded; in other words, some live broadcasts should already have been translated from it.
Now the turn of the ZOOM platform, the main thing for you is to have a paid account here.
The speaker from his device should click the "Schedule" button, where he indicates the webinar's topic, the date, start and finish time (recommended with a margin of 2 hours).
Under "Meeting Options," check "Automatically record," select 'On the local computer."
Important! We select the "Share Computer Sound," and then we begin to connect with BIZON 365.
Click "More →" Broadcast on YouTube "and connect. The topic of the webinar must be duplicated. We choose "Private" so that randomized viewers cannot watch the webinar on YouTube. Click Activate. If you used YouTube for broadcasts at least once - everything is fine. You need to take care of this nuance in advance, since according to the rules of YouTube if this is your first broadcast, you need to wait 24 hours to activate.
Turn off the sound on YouTube, press "Share." Then we copy the link, go to BIZON 365, click "Broadcast," → "Automated webinar," insert the link → "Convert," → "Save all settings," → "Go to the room."
Click Room Settings and leave this tab open.
Then go to ZOOM, expand the screen, turn on the video, and then click "Start Webinar.” From now you are ALREADY visible and audible.
If part of your webinar is a presentation that you can turn on and start showing, include the "Share screen." It will be better if your presentation is converted to PDF format.
Important! ALL windows must be viewed in full-screen mode.
The speaker can click on the broadcast link throughout the webinar and check what participants write in the chat. Since the presenter will broadcast with ZOOM, the chat will not be visible from the computer, but the host can look into the phone, and this is absolutely normal.
If you want to play video, video reviews, etc., tap "Stop Share" to stop sharing. Then click Share Screen again, and select a new video tab. If you have Windows, you will not be able to switch between windows simply; in Windows, this can only be through the lower control panel. If you have a MacBook, you do not have to stop sharing and then press "Share Screen" again, you can always do it simply through the desktop, and there will be no need to interrupt the broadcast.
If two experts speak, before the first speaker passes the word to the other, he must stop the screen share, and the second must launch a screen demonstration. There is no need to be afraid of awkward moments in the broadcast. If several experts speak, the one who speaks will appear on the screen. Once the second speaker is turned on, the first speaker is turned off.
Completion of the broadcast
When the webinar comes to an end, and you need to finish the broadcast - go to BIZON 365, click "Finish," and choose “Stop sharing” → "Finish." After that, wait for the record from ZOOM to be converted.
Important! Go back to YouTube because the broadcast was going on exactly from there, go to the Creative studio, and stop the broadcast. This can be done by either a producer or an expert. Not necessarily in the first seconds after the end, but it needs to be done.
Go to the "Broadcasts" menu, click "Broadcast control panel," and here you can complete the broadcast. Here you can immediately cut and edit broadcast video.
How do I set up an automated webinar?
Automated webinars — are webinars that have a live overlook but are actually pre-recorded.
To set up the automated webinar, open the room in which it was recorded. Click the item “Automated webinar.” Here you can edit the online event script. Go to the script editor and manage all possible functions. It is possible to set up an additional number of participants via bots, change the video's start time, etc.
If you need webinar statistics, go back to the list of rooms, click "Reports," select a webinar, and find all the information about the event that can be downloaded in PDF, tables, etc.
What if we need a record? In this case, take the record with YouTube, not with BIZON 365. Why? Because we launched it with ZOOM: we have a broadcast, a presentation, and a camera connected already on YouTube. So go to YouTube, copy the link from this video and send or paste it where you need it.
Also, it would help if you made a schedule.
Important! You should disable banners and files at this stage. But! They must be in the script editor. The script should remember them. You must do the same with files and buttons.
Please note that the webinar link remains the one we generated and sent out first at the primary webinar.
If you have any questions related to the settings of webinars and automated webinars, do not hesitate to leave comments, we are always ready to help!
The pandemic has increased interest in online courses. The remote format differs from offline, so it has become new for course creators. Building a methodology for learning processes will be a key factor in the success of your online course.
1. Why you need a methodology
The methodology studies the learning process. Thus, it includes not only the program creation but also the organization of effective learning.
The methodology is a system that facilitates the education process. And unfortunately, most online schools don't use it. Without methodology, students lose interest in the course or completely leave it.
The task of the methodology is to understand how people learn, how they perceive information, how they process it, and what helps them study effectively.
The methodology helps to identify:
- what students need from the course they have chosen;
- what will increase interest in the study, and what demotivates;
- what psychological and age characteristics of the target audience are important for learning;
- how people study in practice;
- how to build the logic of the online course;
- what additional materials to prepare (manuals, checklists, workbooks);
- how to test knowledge and understand that the student has learned information.
2. Why some courses are recommended and others not
It is important to remember that people who have bought the course work and are engaged in personal affairs.
Motivation is the foundation that shapes activity and behavior in your course.
Short deadlines for completing tasks and daily reports on long-term training will quickly demotivate students.
Of course, control should be, but it is worth understanding:
- Will students be able to understand the material?
- Does the amount of tasks correspond to the time provided for execution?
- How to organize the work of the group so that process motivates them?
Create a system to reward students for their done homework. For example, every week, choose the best student with whom you will conduct an individual consultation.
Here are recommendations on how to create successful training:
1. Provide information piece by piece.
The brain will not process all the material in one day. Therefore, it will be difficult for a student to learn several tools and techniques simultaneously.
2. Systematize the information.
The course methodology should be based on returning students to the material studied and working with it repeatedly.
3. Divide learning into modules.
Studying the course in small blocks will give the student an intermediate result.
4. Come up with practical tasks.
Practice will help to apply knowledge in a real context.
3. Key organizational steps for course creation
Making a course, developing a strategy, and promoting is important. But note that the main goal of the educational product is knowledge.
Make sure you understand these features:
- What are your students' expectations for the course?
- How to explain complex things?
- How to provide a result of an educational product (skill, ability, experience, competence)?
It means that first, we work with content and structure, and only then do we start to sell.⠀
Follow the next organizational steps:
1. Create lessons considering the peculiarities of the online format: develop presentations, interactive tasks, digitize texts, pictures, diagrams, etc.⠀
2. Develop lesson scripts: structure, the format of material submission, build a system for homework checking.
3. Come up with a student motivation system: ratings, gamification elements, bonuses.
4. Transfer all content to the online learning platform. Learn how to work with this platform.⠀
5. Learn how to run webinars, record training videos, screencasts.
6. Monitor marketing approaches, create a landing page to promote your services, set up ads.
7. Create a student support system after the course.⠀
It is also important to make a test run. It will help you to see weaknesses and improve quality.⠀
If you are planning a large-scale project, you should make the team. It will make the whole organization process easier for you.
Tips for control a successful course:
1. One person must coordinate the entire process from development to the end.
2. Control all stages. If something goes wrong, you should have time to adjust.
3. Always ask yourself the question: "Why am I developing this course?" It should be useful.
4. Take to the team only those who will not fail you and are interested in general success.
5. Consider clear and understandable logistics: who processes course requests, who checks homework, who is responsible for maintenance.
The online course can be prepared in recording or the format of live broadcasts. Most experts create a pre-recorded courses due to the fear of live broadcasts. There are courses with many theories, instructions, and technical knowledge, and pre-recorded lessons for such classes are a good solution. But there are also cases when you should think about live broadcasts with students since contact with the audience is more credible.
4. Key logical points for course creation
The main question of the course organizers is how to make sure that students reach the end of their studies, perform tasks and get the result.
Note the following:
1. Training videos should be short. The duration is highly dependent on content and information, but try to submit information succinctly.
2. The "talking head" improves perception compared to courses where only the presentation is shown on the screen. An expert's presence on the video allows you to achieve personal communication between the teacher and the student.
3. Recording in a cool studio does not affect profitability statistics. On the contrary, the informal environment encourages students for closer viewing.
4. To keep students' attention on the screen, the speed of speech and the expert's tone of voice plays an important role.
Always remember your responsibility to the students. Follow our tips and create useful courses.
The E-Learning market is growing at a rapid pace, which increases competition in this field. It is not enough anymore for the viewer to watch boring videos from the webcam. To make the webinar engaging and memorable you should use multiple media sources. OBS will help you organize a webinar with different types of content during one broadcasting.
1. What is OBS?
OBS (open broadcast software) is a free program that allows you to switch between media content during a webinar. This cross-platform brings together webcam streaming, images, presentations, browser windows, and even connects users from Skype.
2. How OBS can be useful for your E-learning business?
Free software is not the only advantage of the program. Options and features in OBS Studio:
- Allows you to stream any number of cameras.
- Video resolution up to 4K.
- Multiple audio streams.
- Supports live stream from Skype.
- Ability to manage the webinar screen.
- Supports live streaming on YouTube.
- Video recording.
3. General OBS settings.
Download the Oq5W BS installation and open the downloaded file.
Next, the OBS will open the auto-configuration wizard window. To minimize delays during the webinar select "Optimize for streaming, recording is secondary".
Choose the resolution and frame rate of the video stream.
How to set up Scenes
The scene system in OBS allows you to place several elements and control their size during live streaming. Create a scene by clicking a "+" button.
To fill the scene with content, you must select a source.
We show how to do this using the example of adding a video from a webcam. Select "Video capture device".
Create a new source and name it "Webcam". Press "ОК".
Keep the default settings.
Webcam video streaming has been added and you can now control its size and position on the screen.
How to add a music background
To add background music, create a source "Media".
Upload the required audio file, which will be the music background before the start of the webinar.
You can adjust the volume of the added audio in the "Audio Mixer".
How to stream a browser window
Add a new source "Browser" to stream the browser window.
Copy the link to the needed website in the "URL" field.
The browser window becomes active for clicks if you use the "Interact" option.
Create scenes separately for each website you plan to use during your webinar.
How to stream Skype using OBS
There are two ways to connect a user from Skype:
- Using the NDI driver.
- Using Skype and OBS webcams.
Connection via NDI driver requires the following steps:
- Install NDI driver.
- Enable NDI in Skype (Settings – Calling – Advanced – Allow NDI usage).
- Reboot your PC.
- Create a new source "NDI" in OBS. Name it Skype.
- Make a call via Skype and in the NDI source settings select the person to be shown on the screen during the broadcast.
The second way is a little easier, but only possible if you are using the Skype for Business version.
Follow the steps below to pair Skype and OBS webcams:
- In Skype settings, go to the "Video device" section and select OBS-Camera as the active device. To prevent the screen from square trimming you should activate "Trim and center my video in meetings".
- Create in OBS source "Display Capture".
- Send an invitation with an attached Skype meeting.
- Go to Tools – VirtualCam.
- Select OBS-Camera as the target camera.
- Click on the camera icon in the Skype meeting window and confirm the start of the broadcast with the "Start my video" button.
- Pin your video. To do this just select "Place video in the spotlight".
4. How to host a webinar using OBS and Youtube
To run a webinar on Youtube using OBS, first create a planned live stream on our YouTube channel.
Then in the live stream settings copy a special key to the webinar to create a connection between OBS and Youtube.
Next go to the OBS program and add the previously copied key to the settings.
Now all scenes created in OBS will be duplicated during your broadcast on Youtube.
To run a webinar with several types of content, you don't need to have complex technical skills. Just use the OBS program and surprise your audience!
Many specialists try to organize online training on the network after receiving a quality education and feeling the ability to transfer their knowledge and practical skills to the audience.
To achieve success and, as a result, to obtain a result in the form of profit and increase the number of people interested in training, it's necessary to follow some rules.
✍️ How to Create a Training: A Step-by-Step Guide
Business coaches recommend that you try three things:
- concretize the topic of the classes to identify the target audience;
- outline the main aspects of group events;
- start promoting and selling the online training course.
A detailed study will explain how to create training, which is the key to the future popularity of classes.
№1 Defining goals and setting objectives
Before starting work, it is essential to set the goal for which the training is created. Most often, it's all about making a profit and attracting an audience. The most successful courses are taken by those who consider effective teaching and benefit the listeners to be the primary goal.
After defining the goal, you need to draw up an action plan according to which the online training will be formed.
№2 Selection of topics and speakers
Undoubtedly, the coach should conduct audience training only in his specialization and where he has good practical skills. Therefore, you must perfectly understand how to make distance learning.
Using the services of search engines, you can assess the interest of users in the subject of the course (for example, Google Trends or Yandex Wordstat).
№3 Collection and analysis of information
It's necessary to study the popularity of the topic in search engines and the number of commercial requests. To get detailed information, use keywords and phrases (at least 25) that determine the potential interest of users. For instance, "german courses online price."
- Enter the request: "How to formulate a question in German."
- In the results, follow the link where the user asks this question on the site.
- You can invite a potential student who posted the ad to enroll in a course.
When composing key queries, it's important to note the number of displays per month for each in a pre-compiled table. So you can get the most reliable information about the specific interest of users in the planned topic of the course and draw up a training plan.
The analysis will also show the seasonality of demand. It's vital to choose the optimal time to start the project. Using the Yandex. Wordstat or Google Trends app, you can get a diagram with a schematic representation of the popularity of each key phrase or word depending on the month.
№4 Studying the proposals of competitors and target audience
You can understand how to create training correctly by studying the proposals of business trainers who work on similar topics. They can be conditionally divided into three groups:
- Foreign experts work in the same direction, but the audience doesn't overlap due to the language barrier;
- Offer online courses on a similar topic;
- Different subject, but the same category of users.
After analyzing potential competitors, it's advisable to draw up a kind of register in which to note:
- List of all trainers;
- Advantageous features of each and a comparison of a unique selling proposition that attracts stakeholders;
- Feedback-based drawbacks to help you avoid repeating mistakes and adjust your program.
When analyzing publications, it is worth noting those marked "advertising." This means that competitors are investing in promotion, and it is desirable to pay close attention to them.
? How To Conduct Training Correctly: Process Optimization
To maximize the audience's interest, you need to choose the right format for presenting the information. For example, combine theory with practical exercises using a training platform. The main task of a business coach is to give the required result to the user.
№5 Amount of information and practical exercises
The primary elements of educational content are acceptability and continuity. Don't overload your students with loads of information, especially new ones. After each topic, it's great to reinforce the knowledge gained.
It's crucial to attract the optimal number of students when promoting a course. Otherwise, you can spend too much time checking the tests. To optimize the process, it is worth preparing a standard homework and attracting a curator when there are more than 15 students.
The program must be configured according to the "a given topic - a specific result" rule. After listening to the lesson, the student should be able to put knowledge into action.
It's highly recommended to test the finished training with friends or a specially assembled control group. Often, the authors are unaware of the errors in their training, and they overlook minor flaws.
№6 Categories of main and additional content
- Paper or electronic materials: presentations, thematic articles, and publications that can be read, noting essential aspects;
- Online lessons that are prepared in advance. It's advisable to analyze no more than one topic in the lesson;
- Webinars that have an excellent effect on two-way communication. You can answer questions of interest to students, check the acceptability of the material.
№7 What are the formats of training?
Includes several online lessons and webinars. The format is convenient when you need self-preparation and time to work through the information received.
It lasts no more than 7 days and can be divided into individual lessons by topic.
Completing tasks at a webinar is often practiced when studying foreign languages.
The mentor and students are engaged in joint assignments—a reasonably effective form of training (because participants can exchange views and provide mutual support).
Online (from 1-2 hours) is often combined with other formats
№8 Selection of the training scheme by the time
You can combine schemes to create a unique training. For instance:
- On Monday, send out to the audience by email a list of the necessary literature for an introduction and a video lesson;
- On Friday, students send homework to the coach;
- Conduct webinars twice a month to discuss questions and homework;
- At the end is the delivery of a diploma project, which includes analyzing the skills acquired throughout the entire learning process.
№9 Get to know how to conduct training remotely on the platform
It's not worth delaying the start of the project. However, you should make sure in advance that the chosen educational platform for training meets the requirements.
It is necessary to thoroughly study the site's interface to analyze whether it will be convenient for a newcomer to work on it.
If it becomes clear during the testing process that the platform is not suitable, you need to hange it and check it one more time.
For the effectiveness of training and close contact with the audience, several methods are used for the rapid exchange of information:
- Communication via Skype or Zoom. It's an optimal choice for long sessions. You can ask questions to the trainer online and conduct testing;
- The general chat of the mentor and students is convenient for exchanging opinions, operational communication, reporting information about changes and news;
- Email for checking homework and storing the history of correspondence;
- Forums allow you to conduct classes effectively and reduce the cost of the course. It's convenient to discuss topics of seminars, issue tests, and receive recommendations. The entire learning process is concentrated in one place;
- Social networks can be used by creating a group to communicate with course participants, discuss assignments, answer questions that each participant can get acquainted with.
№10 How to make the training interesting?
The selection of qualified speakers is an essential part of the popularity of training. The degree of perception of students and the interest in continuing education depend on a coach's qualifications. Moreover, the ability to convey information and communication skills are also critical.
Attention! An expert must conduct the training.
? How to start conducting training: The process of interacting with trainees
After all stages of preparation have been completed with positive ratings, you can proceed to full-fledged training.
Not all learners who have purchased online courses are tech-savvy enough. In the first lesson, you should talk in detail about the methodology for conducting seminars, using the webinar room, how to adjust the image and sound, assigning hotkeys for testing, or the question/answer session.
It is advisable to prepare the detailed text and video instructions by sending them to all participants and answering questions in detail.
In presenting information, you can tell in more detail about the training program, note the positive aspects and practical use of the knowledge gained at the end of the course.
№12 Analysis of behavioral characteristics
To understand students' perception of educational content, you can conduct a free master class in webinar mode. Usually, the trainer chooses the most burning question and gives a detailed answer to it with examples from practice.
After the start of training, you should carefully listen to the audience's reaction, study and analyze the feedback, and adjust the program for greater efficiency.
№13 Completion of the training
After completing your session, be sure to indicate the next steps for your listeners. These can be tests that they need to perform and send the results to the specified method. These can be questions that will help shape the topic of the next training. You can also invite students to sign up for the next class. Many coaches ask users to rate the training.
? How to Conduct Online Training: Marketing
If you want to receive a constant increase in your customers' number, you need to improve the quality of the product and develop the process of attracting users.
№14 Planning a promotion strategy
At the stage of preparing the program, studying the demand, and analyzing the market, it's worth involving the producer of the courses for greater efficiency. The method of promoting a product on the market requires unique resources and experience. You may find it challenging to combine content production and training programs with the regular search for interested clients.
Expert marketers will automate the process based on search requests, provide optimal guidance, and optimize the commercial offer for users. It's critical to select skilled specialists for these purposes and by contract.
Receiving a progressive percentage of sales, the producer or marketer will be much more interested in the effectiveness of the project than in a fixed payment.
It only takes a little practice, and it will soon be clear how to deliver training remotely with maximum cost-effectiveness.
Those who don't have the opportunity to attract a producer or marketer can use contextual advertising, message boards with links to free webinars and courses. You can also use a website builder to create a business card site.
All the aspects are essential. Therefore, they must be worked out before starting the course, paying particular attention to the prep and selecting the target audience. Every little thing left out can make a difference. If you follow the above recommendations, you can understand how to conduct training effectively.
It is not worth overestimating the cost of courses, especially if you don't have enough experience and popularity among users. It can be based on the price of similar activities from competitors.
Hi everyone! We continue to talk about the promotion methods on TikTok. In the last article, we discussed 11 ways that will help you effectively promote your account. Today we're going to learn how to use live streaming on TikTok Live. Go!
Before starting the broadcast, you must carefully think about what you want and how to achieve it. The whole algorithm is divided into five simple but essential steps.
Live streams on TikTok play the same role as live streams on Instagram. You interact with your audience through them. Attention: the TikTok Live feature appears only when the level of 1000 subscribers is reached.
Even if you have more people subscribed, you must think carefully about what you want to say or do during the broadcast. But the key thing is your ultimate goal. For example, promote a free newsletter for something, attract traffic to other social media accounts, or sell a specific product.
If you've decided on a goal, proceed to the next step.
Sit down, grab a piece of paper and a pen (or open a notebook app on your smartphone) and think of what you could talk about for 15 minutes a day.
For example, if you created a course for young entrepreneurs, it's a good idea to list the most common newbies' problems. Pick one topic from the list and make a live stream on TikTok. And when you answer audience questions, you can describe your course in more detail and sell it. Seems simple, right?
Besides, it's great to make all topics into a content plan. It is also necessary to decide where to redirect the viewers:
- to the landing page;
- to the link in the TikTok bio;
- to a link to buy a real thing;
- to accounts in social networks.
Advice! Organize TikTok Live streams at the same time. Then the audience will know when to visit your account.
Here's our next step. It's not necessary to create an exact scenario, but some structure needs to be present. It'll look something like this:
At the beginning of the live broadcast, say hello to the audience and invite them to introduce themselves.
The proper conversation on a topic of the live stream
Share unique knowledge that will be useful to your audience. Make sure to follow the topic precisely since your viewers were waiting just for it.
For example, if you're making a training broadcast, then its beginning may look something like this:
"Hi everyone! Glad to see y'all here. Now we're going to talk about how to make money with TikTok. I warn you that this video will not be recorded. So take a pen, a piece of paper and make notes!"
Remember to remind viewers to ask their questions at the end of the broadcast. It'll help save time and retain your audience.
Call to action
Once the number of viewers on the live stream begins to grow, you can pause the story and advance your goal. For example, ask to subscribe to an Instagram account (most often done by Tiktokers). You can direct them with the following words:
"Let me remind you that this video will not be saved in the recording. Sadly, TikTok doesn't allow this. But if you want to learn more exciting things, follow me on Instagram!"
It's prevalent for TikTok bloggers to attract traffic to their Instagram accounts. Therefore, tell your viewers also about the live streams on this social network.
Near the end of the broadcast, announce that viewers can ask their questions in the comments. It's much more convenient than reading them while discussing the topic of a live stream.
Advice! Tell viewers to ask the question multiple times to get the answers. It'll also increase audience engagement during the broadcast.
At the end of the broadcast, thank the viewers for their attention and activity. You can also invite them to follow your TikTok account and share your content on other social networks (like Facebook or Instagram).
Another important detail: live broadcasts are available not only to subscribers. Sometimes, TikTok users can find your live stream in the "ForYou" feed and even subscribe to your account. Then you'll see the message "@username followed the host."
The TikTok Live feature allows you to promote your business qualitatively. For this, you need to:
- decide on the purpose of the live stream;
- create a list of topics for each broadcast on TikTok Live;
- think over the broadcast structure.
Are you excited to learn about live streams on TikTok? Share your opinions in the comments below. See you in the following articles!
We all have a list of our favorite apps, but we continue downloading and trying new ones. However, not all new apps remain at peak popularity for a long time. Facebook, Instagram, Youtube, and some other apps are unquestionable leaders, but it doesn’t mean that nothing can substitute them. TikTok is among the new leaders.
It’s more than an app — it’s an entire culture. TikTok’s audience has reached more than 1 billion users in 150 countries. Why don’t you start using TikTok, especially if you have something interesting to share with others? Don’t worry about the lack of knowledge on how to grow your account on TikTok — we’ll help you succeed with it.
It would be foolish not to take advantage of TikTok, so stop just scrolling and start creating your content. You may think that there’s nothing difficult in recording videos, but as you see, not all people get thousands of views. Of course, it all depends on the type of content; however, following the path of least resistance isn’t about us, right?
Develop a content plan
If you choose a rather complicated niche, be ready to work hard. Informational content requires thorough preparation: it’s impossible to select random topics and present random and unverified information to your audience. Analyze similar bloggers to understand what people like. It’ll help you make videos that go viral.
Regularity is a key to success
Do you want to get more likes and gain new followers? Post videos at least four times a day. The number of daily posts isn’t limited, but you shouldn’t publish more than 8-10 videos each day. Posting 4-8 times a day is the optimal frequency that will let you access a wider audience and quickly boost the number of your followers.
Know TikTok trends
It’s hard to use this app every day and not to be aware of all popular trends. Even though trends have very little in common with informational content, you still should not just follow them but also participate. Try to adapt your content to new trends, and you’ll certainly win this social media.
Make the most of new functions
You mustn’t miss any updates. It’s a key to popularity in social media. Not a single new effect, mask, or sound should slip your attention. New functions on TikTok always become popular, and while something is popular, you have a higher chance to get recommended.
Go live. Always.
Do your best to gain your first 1,000 followers because it lets you go live. It may be a little bit difficult at first, but the more streams you have, the easier they will seem to you. Live streams are a good way to attract new followers if you know how to present your material.
Be a trendsetter
It’s a difficult task for a newbie but look at your rivals: those who have thousands of followers, views, and likes and start with their trends. Why can’t you do the same? It’s hard to create a trend that’ll engage many people, but on TikTok, we learn by doing.
Don’t neglect duets
If you want to expand another blogger’s video or see that this person made a mistake, don’t be afraid to duet and add your information or explanation. The author of the original video and his or her subscribers will notice your account and perhaps even subscribe to it.
Publish a series of videos
It’s hard to present a broad subject in a 1-minute clip, so it’s better to divide your subject into 3-4 videos and publish them with a short interval. Each video should be catchy so that anyone who sees it, will want to visit your profile.
Select suitable hashtags
Unlike other social media, TikTok still uses hashtags to promote content; however, not all users know how to take advantage of them. The minimal number of views is 300 thousand. If you can find a tag with more views, it’s great.
Share your content on other social media
Don’t be shy to post your TikTok videos on Instagram, Facebook, and other services. Post a link to your TikTok profile on each social media you use — it greatly helps boost followers. Let more people know about your endeavor!
Enable the “Stitch” feature
If other people can stitch your video and add their own clip to it, you can start a trend. Just set a reasonable question, like “Tell me what do you know about this/that event…”, “What information did you learn here?” etc.
Well, this list doesn’t include all existing ways of promotion on TikTok, but we chose them because they’re simple and easy to do. They are perfect for beginners, and they all are effective. And we have some good news for you. Now our blog will focus on the ways to promote your knowledge. It means that we’ll post useful life hacks and guides on the subject.
We advise you to keep an eye on our updates not to miss anything. If you’re interested in any particular topic, don’t be shy and use the comment section below this post. We’ll choose the most interesting question or suggestion and will certainly address it in our next post. We are ready to help everyone.
Hello everyone! If this title cached you, you probably faced the need to stream to multiple platforms simultaneously. We will be right to say that previously you had to go live on each platform separately. It took you a lot of time to process several live streams or even an alternative of sharing a pre-recorded video of your stream was time-consuming. But now it makes no sense because Restream offers an excellent solution to this problem. Using this service lets you go live on several platforms simultaneously. Here we’ll discuss all Restream features and show you how to go live with Restream
Getting Started With Restream. Advantages and Disadvantages of This Service
Many beginners think that they can’t work with this platform because it requires training and obtaining certain skills. Perhaps, it can relate to any other streaming services, but not to Restream.io. Of course, you’ll need some time to understand how everything works there, and our guide will help you. Restream.io combines several products for convenient streaming. Today we’ll focus on Restream Multistreaming tool
Step 1.How to sign up to the platform
You don’t need to install any software on your PC to start using Restream — and it’s one of the key reasons why bloggers and other social media users prefer Restream. To start your journey, visit Restream.io, and press the ‘Get Started’ button. The registration process is fast and easy: all you need to specify is your login, e-mail address, and password. Restream will send you a confirmation letter, so don’t forget to check your inbox. Confirm your account, and you’ll never lose access to the platform
Step 2. How to choose platforms for streaming and adding channels
After successful registration, you’ll be offered to add channels for multistreaming. Restream interface is user-friendly, so you won’t need to spend a lot of time understanding how to work with it. Just press the button ‘Add channels,’ and you’ll be redirected to the page with available social media websites.
The number of available platforms impresses because Restream cooperates with more than 30 websites
Here are the most popular platforms for streaming:
This list is constantly updated, so don’t get upset if you can’t find the service you need. Be sure you’ll find it there in a month or two. Choose a platform (for example, Facebook), and log into it to connect to the multistreaming platform
Step 3. How to set up and manage your accounts
Open a dashboard to browse all your streaming destinations. Moreover, the dashboard is the only page where you can manage added accounts. If you need quick access to your account, click on the channel name. The slider on each line lets you turn on/off every channel. If you need to change the name and description of the channel, press on the gear sign
Settings also let users change the streaming destinations. It means you can decide whether you’ll go live in a personal profile or group, for example in VK or Facebook. The free plan lets users go live on one account through the platform. If you want to go live on a personal account and a group account, be ready to pay for the subscription. Moreover, a free subscription does not allow streaming pre-recorded videos, uploading and storing them in the system, inviting more than six guests to your stream, and going live on Facebook. However, a free plan is enough for amateur use
Well, once you add all necessary channels, you need to inform your subscribers about the upcoming stream. You’re halfway to success. All that’s left to do is to get ready for the stream and learn how to set it up. Be sure, preparation for the stream will take you some time. Before the last update, users were required to install additional software for multistreaming, but now it’s unnecessary. Restream Live Studio is enough to set up and start streaming
Step 1. Adjust settings
You don’t need to have any experience with streaming to customize settings. Enter Restream Live Studio and allow access to the microphone and camera. It’s the first thing you should do. If you have any difficulties with understanding how the interface works, change the language
On the right, you’ll see four tabs with settings:
Chat — here, you’ll see users’ messages from all streaming destinations
Captions — let you add text on the screen
Graphics — you can change the logo, background, branding, and other graphical elements
Setup — lets you add title, description, and see the list of streaming destinations
Restream.io supports co-hosting feature — press an icon under the video to invite someone to your stream. Your guest is not required to register an account on Restream. You just send the link, and this person easily joins you. If you have several guests, you can either hide or show them in your stream. Restream Live Studio settings also let you decide what exact micro and camera to use if several devices are connected to your PC. The screen sharing feature is irreplaceable for users who need to show viewers a presentation or something like that
Final Step. Go live
Check all elements once again to make sure you’ve set everything right. Then press “Go Live,” and your stream starts. It’s all you need to do. If you have any questions on how Restream works, don’t hesitate to ask us for help. Just write your question in the comments, and we’ll try to answer them. We’ll address the questions with due attention in the next guides
Hi, dear readers! In this article, we want to share a solution to novice experts and producers that they face when creating a website or landing page. They often use different constructors. One of the most popular places for creating web pages is Tilda. Therefore, you may eventually want or need to transfer your website from Tilda to another hosting. Let's see how to do this and keep all the elements working. Enjoy this reading!
Attention! You can download the site only on the "Business" pricing plan. Sadly, there are no other ways. It's enough to pay for a 1-month subscription to download the code for placing on your hosting.
We'll use a template site with an order form as an example. You can change the data defined below according to the needs of your website.
First, we will do a little work with your hosting. Create a “Transfer” subdomain on it and place the form.php file. You can also choose your name, but the file extension must remain .php!
It contains the code for our form with all the critical data:
- e-mail that will receive applications;
- the server that will send them;
- filling out the form;
- display of all fields in the received letter;
- a message about a successful form sending or an error.
After that, provide data for your website and save the changes.
After having this work done, you need to go back to the site settings on the Tilda interface.
Go to the "Forms" section, find the Webhook at the bottom of the page, click on it and specify the URL of the .php file that we created earlier.
After typing the URL, click the "Save" button and wait for a message about the successful connection of the form.
Don't forget to return to the main Tilda interface after the work is done and publish all pages so that Webhook connects to all forms. The site must work correctly after the transfer.
When we have done all this, go to the "Export" section on the page settings on Tilda.
It should be recalled once again that you must have a "Business" pricing plan activated. Otherwise, you'll waste your time :)
We select the item "Download Archive," read the export rules, and press the "Start Export" button.
The export time depends on the complexity of the site. The more connected forms and blocks, the longer the pages will take to download to the .zip archive (that is, the speed depends on the content).
After exporting, you'll receive a link to the location of the archive. Go to it and download the files to your PC:
After receiving the archive, unpack it and go back to your server. There we find and open the folder that we just unzipped.
We select all the files and drag-and-drop them to your hosting. After that, wait for the files to be transferred.
Next, we need to change the name of the htaccess file. To do this, double-click (with a break) on the name and add a period in front of it. Press "Enter" so that you should get the resulting picture.
So, the site has been moved. Now is the time to test how well it works.
Let's start your project, but from your server. To do this, type our Webhook URL in an address line of a browser used earlier. After that, press "Enter."
Done! Our website opens at the link. Now let's check the performance of the forms by typing random data into them and clicking the "Submit a request" button.
There's a problem! Data sending is not possible. Therefore, we need to specify in Tilda the domain that we are using.
Go back to the settings of our page in Tilda and select the "Domain" item. After that, type the address of our domain and click the "Save Changes" button.
Now let's restart our site and try to fill out the form again.
The form has been submitted. Let's check the mail and see if we have received a letter with data.
Yes, we received the completed information (name, phone number, and recording time) by email. Now your site is entirely ready to work on another hosting.
Let's sum up what is required to transfer a site from Tilda to another hosting:
- the form.php file (or any other name with the .php extension) on your hosting;
- connected Webhook on Tilda in the "Forms" section;
- the downloaded website code that will be placed on the hosting;
- the modified htaccess file.
Attention! The moved site must remain on your Tilda account. At the same time, the "Free" pricing plan will be connected to it by default (you won't be charged for its work). If you remove the site from your account, then the forms won't be sent to your hosting. Therefore, you won't receive requests from clients.
If you have any questions or wishes, write them in the comments below. We'll answer them promptly and analyze the most challenging ones in our following life hacks!
Hi everyone! Today we will create a user authorization page for the Bizon 365 online platform using the Tilda functionality. First of all, why do we need a customized login page?
There are precisely two reasons:
- In the standard version offered on Bizon 365, users often make mistakes when entering their phone numbers. It means you won't be able to get their details for further proposals.
- The authorization page on the service itself doesn't look very attractive. Further, you cannot change anything other than the background.
So if you want to impress your students and participants with a stylish design, let's get to work. We only need accounts on Tilda and Bizon 365, a piece of inspiration, and our manual.
Where to start
First, you should create a webinar room on Bizon, then set up a page on Tilda that will be used to authorize your visitors.
Of course, it will be helpful to decide what you want to request from users? There are only 4 options that Bizon 365 allows to implement. The simplest is authorization by name. If you expand it a little, you can also request a phone number or email. For the most demanding, there is authorization, including name, phone number, and e-mail. If you want to invite to the webinar only those who are ready to provide all the personal data - choose the last option.
But let's move on to practice. Where to choose the type of authorization? Go to the "Access" tab in the settings of your webinar room - there, you can select the options that will be displayed when users are authorized. You can see this in the screenshot (however, you won't miss anyway).
After you select everything you want to get from the visitors, you can view how the login page on Bizon will look like. An example of triple authorization can be seen below:
Looks nice but boring. Let's make this option enjoyable with a personalized design. And to do this, go to your account on Tilda. Here you can create a new page with a more exciting design. Standard templates in the "Form and Buttons" section have different options to choose from: you can add video and authorization fields or image and authorization fields. Choose what works best for you.
But this is just the beginning of the customization process. Go to the Zero-block and change the text on the page (try to be creative and make it enjoyable, your visitors will definitely appreciate it). Don't forget to configure the number of fields that you have chosen for authorization on Bizon 365; otherwise, you will receive an epic fail. Customize each of the fields on Tilda for every parameter, as is shown below.
The result should be something like this:
Of course, you can choose the name of the webinar, tips for the login form fields, and videos to your liking.
Then you need to set up a redirect from the Bizon page to the page on Tilda and vice versa so that your listeners will join you. What are the steps?
First, find a link to your login page on Bizon 365. To do this, go to "General" / "Open link for viewers" in the settings of the webinar room. Copy the link under the caption, and go back to Tilda.
But first, find below our ready-made scripts for your authorization option and select the one up to your needs. Remember, a good script is a key to success!
- For triple authorization by name, phone number, and email, follow this link and copy the following script.
- For minimalists who only need a username, the script is right here..
- To request name + phone number — click here..
- And here’s the script for those who want to receive a name and e-mail.
But what to do with this script? Let's follow these steps:
- Go to your Tilda page.
- Go to the Menu / Page List tab and create a new HTML block. See our screenshot to make sure you get it right.
- Insert our script in the "Save and forget" tab.
- Change the link in the "var url" script line to your link with the authorization page on Bizon 365. Don't forget about the HTML syntax! The result will look like this:
- Save and close. Then publish the page.
And the most important thing: be sure to check how the authorization page is displayed. You can compare our two examples to see the differences.
Here is our default design created by Bizon -
Boring, dull, and generally uninteresting.
But what happened after a bit of involvement -
It's cool and trendy. Well, or at least unique.
Congrats, you've reached a new peak in your work! Now you can make each webinar even more attractive through the content and with the help of our life hacks. Remember that the first impression lasts forever, and your login page can get you more listeners if you follow our tips.
Still, have some questions? Please leave them in the comments below. We'll analyze the most interesting and useful ones in the next articles. See you soon, stay safe and stay tuned.
Live broadcasts are a great way to promote any Internet channel. The rule is simple: the more people tune in to the broadcast, the more benefits the channel gets. One of the services designed to work with broadcasts is Zoom. The program allows users to broadcast videos to social networks (YouTube, Facebook, etc.). However, to bring as many people to a Zoom live as possible, it is imperative to share links and invitations. After a simple registration, Zoom seeks permission to invite friends to the broadcast. In contrast, any other social platform automatically informs people about the start of the live broadcast without getting such permission.
Zoom is a smart service, as it integrates with a large number of outstanding resources, including Restream. Having a paid account in Zoom lets users connect to the Restream service to broadcast videos to several social networks (Odnoklassniki, YouTube, Facebook, VKontakte, etc.).
Simple Tips On How To Set Up An Automatic Zoom Broadcast In Social Platforms
1. Log in to your Zoom personal account. The account must be upgraded to a premium version to have an advanced broadcast function. Once you get a premium version, select "Settings/At the conference (advanced)" and mark the boxes under every social network you want to use to launch a broadcast. If you choose Restream as one of these apps, make sure to mark the "Individual streaming session" section. Upon completing this step, you won't have to do anything else in your Zoom account.
2. Sign up on Restream. It is free and doesn't take much time. The service has excellent, round-the-clock technical support. The team answers questions and resolves issues quickly, sending correspondence to the user's mailbox.
3. Restream is a freemium app. Users can choose free and paid versions. The former allows you to connect via Zoom and launch broadcasts only on a personal page. In turn, the paid version uncovers much more opportunities, such as connecting multiple accounts of the same social network, running live webcasts in groups, and linking Facebook, among others.
4. Connecting the channel is quite simple. All you need to do is click on the "Add Channel" button. It will then redirect you to a page where you can select a broadcasting channel. Given the high demand for games, the majority of channels are related to the gaming world. However, you can also find main social networks there.
5. Any channel is connected in a single click. You will see the relevant page with the corresponding instruction. There, you will have to click on just one button. But before doing that, make sure to be an existing, authorized user in Restream (to become one, you should agree to Terms and Conditions). If you have agreed to the T&C and still encounter problems with connecting the channel, reach out to technical support and explain the issue.
6. Go to the "Conference Name" section and title it. The name will be automatically updated on all connected channels.
7. You can also notify subscribers about the upcoming broadcast.
Integrating Zoom and already configured Restream
1. Once you configure Restream and launch a broadcast, click on the colon at the bottom of the broadcast control panel and select "Broadcast to an individual streaming service" to integrate Restream with Zoom.
2.In the Zoom service, fill out empty fields ("Broadcast URL" and "Password").
3. Go to the Restream Control Panel. On the right side, in the "Settings" section, copy the first link and paste it to the “Broadcast URL” field on Zoom. Repeat this procedure by inserting the password (copy the password on Restream and paste it to “Password” on Zoom).
4. You can fill out the last field on Zoom (the URL of the streaming page), inserting your YouTube channel or Facebook profile.
5. After filling out all the fields, click on the "Go Live" button. Zoom will start preparing for the broadcast. As soon as the preparation is completed, the app will transfer you to the account specified in the field.
By checking the Restream panel, you will see that the broadcast from Zoom has started.
The live stream appeared in all marked social networks (in our case, YouTube).
Restream and Zoom premium versions offer plenty of opportunities for every user. Everyone can conduct live broadcasts on multiple social networks with no problems.
Alternative to a Premium Zoom Account
Suppose you can't get a Zoom premium version. In that case, you may want to utilize free apps, such as OBS Studio. The latter integrates with Restream allowing you to start live webcasts on various social networks. If you are interested in using OBS Studio, we will cover this topic in the forthcoming blog.
The use of additional services along with Zoom has lots of benefits. Among such apps is Restream, which aims to boost social network popularity and increase the number of the audience. You can make use of these apps without putting in lots of effort.
If you happen to have questions, let us know in the comment section below. We will answer them in the following series of articles.
Instagram has long been at the forefront of social media platforms for years. As for now, it has over 1 billion profiles. And the number of active users increases every single day. Thanks to this tendency, numerous advertisers and advertising agencies start paying close attention to Instagram as the venue to promote services and goods and generate outstanding profits. And it comes as no surprise that such actions also make many people look for various guides on setting up ads and boosting their social accounts. If you have the same intentions, you have come to the right place. By the end of this article, you will get a clear picture of how to launch ads on Instagram without anyone's help.
Getting Prepped to Launch Target Ads on Instagram
First and foremost, make sure to complete this preliminary step:
Switching to a business account
Changing your account from private to business is a necessary step, as it allows you to set up and launch ads.
Here are quick tips on how you can do that:
- Run the app and tap on your profile picture.
- Choose the three paralleled stripes at the top-right
- Below, tap on Settings and select Account
- Select the "Business" type along with the category pertinent to your interests
Besides, you can link Instagram with your Facebook profile.
In case you can't attach your Instagram to Facebook, try to complete one of the three following steps:
- Specify basic information and create a business page right on the app
- Avoid linking Instagram with Facebook
- Open Facebook, create the company's profile, and then try to link both accounts
Keep in mind that you can always unlink a page or connect any other profile in the "Account" section. Upon tapping on the "Account" section, select "Linked Accounts."
If you follow the mentioned steps, the page will change its status from private to business. After that, you will get access to statistics and target management.
Differences between Business Manager and Ads Manager
The Facebook advertising environment has two versions – Ads Manager (basic) and Business Manager (advanced).
In plain terms, Ads Manager (a basic version) has only multiple payment options available.
In contrast, a Business Manager has much more perks, including:
- Paying via multiple options
- Sharing payment options with other advertising accounts
- Managing multiple business pages
- Managing two or more advertising accounts
- Limiting access for individual employees
- Sharing a pixel with another ad profile
- Integrating with the CRM system
- Adding contact information about the company
- Enabling two-factor authentication
- Creating a gallery of products
- Managing multiple pixels
- Deploying Facebook Dynamic Ads
A few words about the budget
Competent targeted advertising on Instagram and an adequate choice of the budget go hand in hand. The campaign's effectiveness depends on well-planned advertising, CPL (cost per lead), and profit (margin).
Advertising campaigns usually cost less than the amount of profit. For instance, you sold your book worth $10 10,000 times and earned $100,000. Your profit is lower, as you have hired an editor and designer to make your book faultless and good-looking. At the end of the day, your profit is $80,000. Spending less than half of it on ads will be the right advertising strategy.
Now, let's try to estimate the cost of the target user. Say that during the advertising campaign, you received 2,000 requests in direct messages. Out of 2,000 people, 1,500 purchased your book. With a conversion rate of 25%, we have a lead price of $53. This is a forecasting technique.
There is also another method – the actual one. It allows you to calculate the CPL for the entire advertising campaign. If, for example, the Instagram ad costs you $60,000 and you make 500 sales, then one target user costs $120.
All these calculations exist for a reason. They let you estimate the payback period, the cost of attracting a new customer or adjusting the product's or service’s price.
Preparing media files for ads
You can include either a single image or a selection of several photos, also known as Carousel when creating an ad.
If your Instagram version is up-to-date, it might support tagging products via shopping tags.
Launching ads on Instagram: the most effective ways
Let's now analyze the methods of targeting ads on Instagram.
Launching Targeted Ads On Instagram
It would be reasonable to kick this list off with the simplest method – launching an ad campaign on Instagram. To do this:
- Publish the desired post or select an existing one in the "Promotions" section.
- Click the "Promote" button next to it.
- Specify the target action (more profile visits, more website visits, more messages).
- Select the target audience through the "Create your own" option. Usually, Instagram picks up users automatically. But we suggest customizing settings to achieve the best results.
- Set your ad’s duration and budget. The minimum recommended budget is $10, along with the minimum recommended campaign period of three to six days.
- Add a payment method.
- Click the "Create promotion" button.
There is a similar algorithm to promote stories. Open your story, tap on the three dots in the lower-right corner and select "Promote."
Aside from that, you can check statistics by swiping up and tapping on the arrow in the form of a graph.
Important! Archived Instagram Stories can’t be promoted. Also, you can’t promote those that contain elements with touch support — polls, timer, etc.
You are all set! The ad campaign has been launched. However, this method does not guarantee maximum profit.
If you want to approach your ad campaign more effectively, use the following, more complex strategy.
Launch ads through the Facebook Manager
Facebook Manager offers a novel tool for setting up ads – the Ad Center. It has a simple and intuitive interface, but it lacks some vital elements for finding a specific target audience. Besides, you can't deselect Facebook placement here. To reach Ad Center, click on the relevant item in the page settings. Choosing + in your profile and picking "Advertising" is an additional and helpful option, as well.
Then select a relevant promotion goal:
- promotion on Facebook;
- promotion on Instagram;
- multiplication the number of leads;
- get more messages;
- popularization of the app on digital distribution services;
- the usual advertising on Instagram for an audience increase;
- local business promotion (up to 80 kilometers from the geo point);
- attracting potential clients to the website.
Customizing Ad Groups via Ads Manager
Before starting, make sure to disable the adblocker. You can do that by logging in to Ads Manager through your profile, linked to your business account. This will enable lots of advertising features.
In Ads Manager, configure settings following the next order:
- ad campaign (goal)
- ad groups (target audience)
- individual ads (ad offers)
Once you complete that, proceed to create a new campaign. First, select an interface for further work. We recommend selecting "Mode with hints."
Instagram Stories For Advertising
You don’t need to reinvent the wheel when setting up Instagram stories for advertising. The creation process is almost identical to the one displayed above. However, when selecting placements, remember to disable the "Feed" option.
Before promoting services or goods, consider attaching relevant, vertical photos, as Instagram crops horizontal images. Any graphic editor or Instagram itself will help you succeed in this.
Creating correct Instagram ads
Efficient advertising comprises several steps. We have broken them down to help you understand their notion and how to set them up.
1. Goal selection
Suppose you know your ultimate goals for the campaign. In that case, it won’t be challenging for you to select your primary goal among the following ones:
- Outreach. Suitable for advertising events or any other promotion.
- Brand awareness. An excellent option for promoting a new product. Facebook will display ads in a particular order and at a specific time.
- Traffic. You need it to collect as many web page visits as possible.
- Engagement. The goal is for those who care about likes, comments, and subscriptions.
- Lead generation. The process for searching for people who may be potentially interested in the promoted service or good.
- Conversions. An effective way to achieve many actions on the site. Create a Facebook pixel in Events Manager and paste it to the web site's link to activate this feature.
- Points for Physical Attendance. The goal is to attract clients to visit offline business meetings, stores, or offices.
- Messages. The perfect option for those businesses that use Instagram to sell their products.
When you choose a goal, title your ad campaign. Besides, check whether the "Optimize your ad budget" option is off. This will let you customize the necessary settings.
2. Budget and scheme
In this section, you can set the daily cost or budget for the entire campaign. The latter option is better because it enables you to control the advertising costs.
Using advanced settings, you can also set the schedule for your ad appearance.
3. Building the target audience
Constructing the target audience (TA) is a demanding process. Under no circumstances should you mix audiences. Not only will it be challenging to set preferences, but you also pose a danger of losing potential clients.
When evaluating your TA, consider the following points:
- places – region (or multiple regions);
- target user categories (residents, recent visitors, travelers);
- age and gender.
After filling out all the data, proceed to a more detailed configuration. It comprises interests and behaviors. The "View" button serves as a helper showing the list of possible options. Also, after including the data, the "Recommendations" button will add related interests.
Upon completing this stage, click on the "Languages" section and select your TA’s most frequently used languages.
Apart from that, you can set additional parameters for your ad. Click on the respective button and choose the "Connections" block. You will see the list of users who have ever had experience with a Facebook business page.
A correct setup of Instagram ads also draws special attention to the "Audience Size" section. If the arrow is in the green space – you have gained enough audience. In case of deviations to the right or left, you need to review your settings and change them for the best result.
After completing all the steps, click on the "Save this Audience" button. You will have a full-fledged configuration within your arm’s reach, which will let you use this setup in the future without doing the work all over again. You will find this configuration in the "Use saved audience" section.
Aside from that, pay close attention to Ads Manager, precisely its option of collecting a user audience, in other words, profile views. You need a Facebook pixel to activate this option.
In addition, the system offers to find people who resemble your user audience in several parameters. Simply select "Similar audience," specify the region and the percentage of similarity. The higher the percentage, the more similar the audience will be.
4. Selecting a placement for an ad
In Ads Manager, choose Instagram as the main app for placing ads. To do this, click on "Edit placements" and leave a checkmark opposite "Instagram."
Suppose you aim to increase the number of direct messages. In that case, specify Instagram Direct in the "Landing Page" section.
5. The "Optimization and display" option
Leave this option unchanged if you don’t know its functions.
6. Creating ads on Instagram
To finally launch an ad, first, create a new post or choose an existing one.
Three ad formats are available on Instagram: "Carousel," "Single Image or Video," and "Collection."
Using a Single Image mode lets you add up to 6 ads (images and videos). All you need to do is select a picture, add text, and pick a CTA (call to action). Most importantly, don't forget about UTM tags if you plan to check traffic from the app to your page.
Carousel lets users upload up to ten images or videos. However, its functions are currently limited. The system will tell you what requirements the uploaded files must meet in any case.
It appeared on Instagram quite recently, and this format lets you get acquainted with the products and place an order without leaving the app. Upon tapping on the screen, the product card opens.
Select the ad template and attach the product catalog. If you don’t have the product catalog yet, go to Catalog Manager and create one. After that, write the product’s description, attach links, and tap on the"Confirm" button.
7. Format selection: photo, video, gallery
The seventh step is pretty intuitive. Choose one of the three creative formats: a photo, a video clip, or Carousel.
8. Upload the necessary files
Once you choose the creative format, add your images or videos to the ad. The official Facebook manual contains all details and requirements, so don't hesitate to check it before starting an ad campaign.
Connecting payment methods
Concerning paying for advertising, credit card or PayPal wallet are the two best options. Facebook will withdraw funds automatically once the campaign starts. Experts recommend using a separate bank account for this purpose. Besides, remember to add your ITIN since Facebook pays VAT from each transaction.
There you have it! The ad is ready, and it will have a pending status until the moderators review and confirm it. When they approve it, you will receive a corresponding notification.
Remember to get familiar with Facebook's advertising policies and the list of prohibited content in advance. Also, be honest about your services or products and don't try to deceive clients. Otherwise, restoring the reputation will take you plenty of time.
Time to wrap that up:
- Instagram enables users to customize ads, but the possibilities of such targeting are restricted.
- We recommend setting up a target using Ads Manager and creating separate ads for products for the feed and stories. This will make your campaign effective and less expensive, although it might be more time-consuming.
- Don’t forget that "one ad group — one target audience."
- Customization covers more potential customers.
- To pay for ads, use a separate bank account or PayPal wallet.
- To track the effectiveness of advertising, do not forget to put UTM tags on external links.
- I can't save the created audience when setting up ads. What should I do?
There may be internal Facebook bugs. Please try another browser. content 1.
- How do I set up ads in stories so that they lead to Instagram instead of the browser?
On your smartphone, log in to your Instagram account and copy the URL.
- Is it possible to create a chatbot for advertising?
Creating a chatbot is not necessary because Instagram has a “quick reply” function.
- Do ads disappear in stories after 24 hours?
They don’t disappear. You can set the duration and frequency of your ads.
The current situation in our world forced many spheres to switch to distance work, and the educational sphere isn’t an exclusion. Online courses and webinars start replacing traditional full-time education: they are far more convenient for students and teachers and let people acquire the same knowledge and skills in a convenient atmosphere. However, not all course creators can agree that it’s a convenient and easy way of sharing knowledge. Holding an online lesson or webinar is a very responsible process that requires you to prepare carefully. Each aspect of this process is of paramount importance. Forget about the existence of any details and insignificant little things.
Two things influence the quality of an online course: the educational material you use and the way you present it. The latter aspect is dependent on the equipment and instruments you use. If you are not greedy and purchase high-quality equipment, you may not need to rent a studio or hire an expert because you’ll achieve an outstanding result even without these expenses. This article will be helpful for anyone who thinks about launching a distance course and wants to become a professional in this endeavor. Here we’ll identify what equipment you must buy to hold a webinar.
You need to buy a high-quality microphone for any webinar format: will it be audio lessons, or you decide to overlay a voice on a presentation, stream a live video, or use screen sharing — all these formats presuppose you record your voice using a microphone. Some course creators use headphones or smartphones to record voice because modern devices have a decent recording quality; however, they still concede to microphones. Put yourself in the shoes of an ordinary listener of a course. Would it be interesting to you to listen to a low-quality recording that’s almost inaudible? Of course not. Still, resist buying a microphone? Be ready that students’ attendance and participation will decrease from the very beginning.
That’s why the first piece of equipment you should buy is a microphone: cardioid, shotgun, condenser, or any other type that suits your needs. Nowadays, you can find a microphone to any taste and wallet, and even budget models help sound better. There’s a pattern: the more expensive the device, the higher the quality. The key thing you must keep in mind is to avoid using an in-built smartphone or laptop microphone.
Beginners who haven’t bought microphones earlier may have difficulties with choosing the right model. We understand it and, therefore, offer you to focus on the following details:
- Measure and analyze the room acoustics using special software.
- Define how you will live stream or hold a previously recorded webinar.
- How many speakers do you invite to your webinar?
The more complicated your room is and the worse the acoustics, the more important it is to buy high-quality equipment, especially a microphone. Opt for portable equipment that can be connected via USB.
You should also know that the majority of professional devices are dynamic and condenser microphones. If your recordings have a lot of background noise, use a dynamic microphone. Condenser mics must be used in closed space with minimum background noise.
Our recommendation: Rode NT-USB.
An alternative budget option: Audio-Technica ATR2100x-USB.
It is an obligatory accessory for your microphone because your hands should be free; you don’t need to hold a microphone in your hands all the time. We don’t advise you to try to save money here — you’d better purchase adjustable stands that let you change the direction and angle of the microphone so that no one sound is lost.
Our recommendation: Supreme MS25
An alternative budget option: NEEWER
These sets are supposed to be connected to a computer. Such devices perfectly capture your voice, drown the noise and make the sound clear and smooth. If your webinar consists of the presentation and your comments, buy a full set: a microphone, pop filter, shock mount, tripod, and windscreen cap, and your audience will enjoy listening to you.
Our recommendation: Maono AU-A425 Plus
An alternative budget option: Ankuka Studio condenser microphone.
If you don’t want to use a microphone because of its massiveness, but at the same time want people to hear you well, a lavalier microphone will become a perfect solution for this problem. Lavaliers have special clamps you must use to attach this microphone to your clothes so that you won’t need to put a mic near your mouth to say something. Moreover, lavaliers are almost invisible, and it’s the key reason why many bloggers and speakers love using them.
Our recommendation: Rode SmartLav
An alternative budget option: Stony-Edge (Simple-Lav-Mobile)
You’d remember that you’ve forgotten to buy headphones once you start editing your video; that’s why it’s better to take care of everything in advance. If your webinar or online course presupposes interviewing someone, the headphones will be irreplaceable: you’ll listen to this person on headphones and speak to your microphone.
Our recommendation: Otto Engineering Listen-Only Earphone Kit
A budget alternative: MEE audio M6.
Extra ear pads
What makes us purchase a new device? We’ll be right to say that only the problem with our old one. If your headphones get broken, or you lose an ear pad, you won’t consider it a big problem in your ordinary life. However, when it comes to your work, such problems endanger the future process of creating a course or preparing for a webinar, etc. It’s better to purchase another pair of earpads, a cheaper model that’ll save you in an emergency.
Our recommendation: Otto Engineering ear pads.
A budget alternative: any other ear pads that fit your headphones.
Well, you want to hold a webinar, so what is your primary aim? Of course, you try to attract more viewers. And what do they pay attention to besides the information you present? Of course, it’s an image. If you don’t use any lighting appliances, you won’t create a stunning image. Natural light isn’t enough to stream a high-quality video.
Let’s not forget that a professional light can completely change the speaker’s appearance that also plays an important role in the webinar’s success. So, no matter what do you want to achieve — purchase a lighting kit and set it right to see the difference.
Our recommendation: Custom lighting sets by Brightline
A budget alternative: Stellar Diva Desktop or any other ring light.
A green screen
Your studio doesn’t look so attractive to record a webinar there, and you want to change the background? Purchase a green screen because it’s the only possible way to do it professionally. A green screen is also a good way to use your creativity. But don’t overdo it. Viewers’ attention should be focused on you, not on the background.
Our recommendation: Chroma Wall
A budget alternative: Chroma Green
Software for green screen
A green screen isn’t everything you need to be able to change the background. It doesn’t work independently: you need specific software to project the chosen background on this screen and edit the final image.
Our recommendation: SparkoCam video software
A budget alternative: any free software you can download from the Internet.
You’ve purchased and set the audio recording device, professional light and are ready to proceed with the most important stage: choosing a camera. If you think about recording your webinar on a web camera, make sure the chosen model supports HD resolution. Your video should look good on all types of screens, and only an HD web camera lets you achieve it.
Our recommendation: Logitech BRIO
A budget alternative: Xiaomi Xiaovv HD USB 1080p
Many webinar creators record live videos. If you don’t have enough money to purchase a good digital camera, you may do it using your smartphone or web camera, but don’t hope to get a high resolution. It’s better to have at least 300-400 USD and buy a digital camera. But we advise you to do it only when you see your level goes up, and you may call yourself a professional: you have more than ten courses, a huge subscriber base, hold webinars at least once a week, etc.
Our recommendation: Nikon D810 FX
A budget alternative: Canon EOS Rebel T5 with EF-S 18-55mm IS II lens.
It’s not necessary to record and stream live video. Try recording your screen and sharing this recording with your audience. You may create a presentation and demonstrate slides to people using screen recording software. Voice-over the recording to add some information there.
If your webinar format presupposes demonstration of technical tasks and teaches students how to use this or that service or software, opt for a screen sharing function. We recommend you use the following software:
Audio and video editing
It’s impossible to record a video and release it without editing. You’ve probably made some mistakes and need to cut them out of the final version (but you may leave some fine moments to make your audience laugh and relax). People who don’t want to bother about editing prefer holding live webinars or hiring an expert editor. Those course creators who decide to edit their materials for themselves need to consider the following software:
3. Adobe Premiere Pro.
A keyboard stand
If you prefer sitting during your webinar, this accessory isn’t necessary for you. However, some people feel more confident while standing, so they must buy such a stand to have fast access to a keyboard. These stands are usually adjustable; it means you may change the height and incline to feel convenient and confident.
Our recommendation: WorkEz keyboard stand. Its price is affordable enough, so there’s no point in finding an alternative.
A portable stand for laptop or computer
If you want to stand while holding your webinar, you certainly need to buy such a stand to create comfortable conditions for you. This accessory lets you move around the studio in search of a suitable background or lighting.
Our recommendation: Vivo portable vertical stand VIVO
A budget alternative: mobile ergonomic stand Qwork
To sum up
Well, we’ve reviewed the most necessary equipment to hold webinars and design your distance courses. Those who think about starting their business may think they need to purchase only expensive equipment; otherwise, they won’t achieve a good result. However, it’s a big misconception. The budget alternatives we’ve chosen are also successfully used by many course creators.
However, you need to remember that your primary goal is not to buy and set up equipment but to create an interesting, informative, and useful online course. Equipment isn’t the thing that attracts people, and you must know it. If you use outdated information and don’t know how to present it, don’t think that high-quality sound and video can change the situation.
Spend much of your efforts on content preparation, and start purchasing the necessary equipment step by step.
Some people successfully use the presentation as an independent way to present material. However, it often becomes a part of a report, webinar, or online course. Presentation is a perfect way to give your students a brief overview of the materials for notes. Moreover, it can be a hint for you not to forget the information you have to present. You remain the key element for your audience, and it’s a big advantage of slides.
But it doesn’t mean that your audience ignores slides; that’s why you need to take care of the visual component — the design of slides. If you’ve never created presentations, you probably don’t know how it should look to seem attractive for your students. This guide will help you gain an insight into the basics of making a beautiful presentation.
Before you go ahead with the plan of your slides, you have to identify your aim. We hope there’s no need to explain why you must have a clear purpose. There are several ways how your presentation can be useful for you:
- Backing up the speech or report;
- Promotion and selling the product;
- Visual aid for listeners.
Our task is to review the structure of a good presentation and define the best order for its components.
This part will take you a few minutes, but you still shouldn’t ignore it. An introduction sets a tone for your speech. Tell the theme of your lesson, describe what aspects you’ll touch and why your students need this information.
The first slide you’ll create is a title slide. Don’t overburden it with the abundance of information. A perfect title should contain the topic of the seminar or online course and the speaker’s name. Feel free to add sponsorship logos, your contact details, etc.
The rules for your webinar
Not all your students know how webinars and online seminars work, so consider explaining to your audience your plan for this webinar: when they can ask questions, where they can find the answers to frequently asked questions, how they can get access to the recording, etc. This slide should be a notification for your audience, so include it in each new presentation.
When you start your webinar, you always inform your audience about the speakers or speaker if you’re the only lecturer. You’d better devote a separate slide to present a speaker. Add name, photo, place of work, area of activity, academic degrees, etc. Your audience should know who will teach them.
The plan of the effective presentation
A summary slide is a compulsory component of your presentation that’ll let your students know what questions you will consider and what theses you’ll discuss.
The main content and the ways you can structure it
The five slides mentioned above do not contain much information, but you should be attentive and don’t let them last more than 5 minutes; otherwise, your audience will get bored. Avoid presenting information as a plain text: structuring and maintaining the logical order make the main ideas clear for the audience, and it’s what we need to achieve.
There’s no point in describing all methods of structuring the material. Here are five of the most widespread ones:
1. Chronological approach
You may use this method for any presentation, but note that it suits best for various business presentations. Chronology presupposes that you’ll describe the past situation, how things are today, and what you offer for the future. If you discuss changes, boldly use this method to help your audience acknowledge that something has changed.
2. Geographical approach
There are certain topics that require the use of this method. In most cases, they are related to the situation in any country or region. For example, you may easily use this approach if you’re talking about something that influences people in a certain country of the world. The perfect example is the presentation about climate change. Describe the reasons for climate change, how we can notice it, and then tell how different countries try to fight climate change. Finish your presentation with a discussion about the measures your audience can take to do good for the world’s climate.
3. Problem-solution approach
Sometimes to be sure your audience understands what you’re talking about, you need to start with discussing and explaining the problem and then describe the possible solution. Here is a good way to implement this approach in your presentation:
- The problem your audience faces;
- Reason for this issue;
- Consequences of this problem;
- The solution you offer to tackle this problem.
4. Traffic lights approach
Use traffic lights to change the behavior of your audience. Red means they stop doing something, green means they should start doing something, and yellow means they need to continue doing something. Place them in an order you consider necessary and effective.
5. The list approach
It’s hard to call this structure effective because it’s the simplest way to organize the material. However, if you see that no one among the above-mentioned approaches suits you, use a bland list. Don’t forget that the perfection of the material mainly depends on the speaker but not on the presentation, so if you’re an expert in your work, don’t worry. When you use the list, you enumerate all details and elements and then describe each item in detail.
Interaction with the audience
Most of the speakers start communicating to their audience at the very end of their presentation. But we must tell you this approach is wrong. Think about the possible touchpoints when preparing for your webinar, and then try to organically integrate them into your slides and attract people’s attention.
We don’t advise you to ask people any questions after each slide. It’s much better to devote a separate section in your report to it. Create a slide “Questions and Answers” to let your audience know that now they can start asking questions. Some people may oppose and say that it’s better to answer the questions after each slide, but it’s an intensely personal decision. If you aren’t sure you want to devote a special time for q&a, try another approach and compare their effectiveness.
You’ve discussed certain questions and certainly want to know what the audience thinks about it. Why not include a slide with a short questionnaire. Be sure your platform has a special section for questionnaires and hire a manager to monitor this poll.
It’s no use denying that the beginning and the end of the presentation stick in the memory more than any other moment. That’s why both the beginning and the end should look perfect. Be attentive while working on them if you want your main content to be more interesting and want them to sign up for another course and buy another webinar.
The conclusion isn’t enough to finish your presentation. An abstract is a final slide where you overview the information presented at the webinar.
A path forward
If you decide to end your webinar with a concrete plan of action, create a slide with its description. It’ll help you create an algorithm based on these steps. There’s no need to complicate something here: just list your steps and nothing more. Everything you’ve stated in your presentation goes to your plan. If your task is to educate and inform, you don’t need to create any plan, moreover, you may ask your audience to develop it based on the information they’ve learned today.
Well, what’s next?
It is your final slide that’ll explain to your students what happens next: will you give them access to any additional materials, conduct polls, when the next webinar/lesson happens, and so on.
All course creators and speakers want their presentations to look perfect and contain as many materials as possible, but they often forget about one important aspect. Presentation and other materials will be aired through the Internet, but not all people have a good Internet connection to view large photos, tables, animations, videos, etc. That’s why there’s an important rule you should follow: make slides simple but informative.
Common design mistakes
The abundance of text and long lists are the most widespread mistakes that make your presentation useless. Moreover, they’ll make people get bored and leave your webinar. If you have to describe any highlights from the book or any other work, don’t list them word for word. People who are watching your webinar can open this book and find this information there. Get your creativity involved.
The same applies to people who add large images to slides. It works well with presentations alone, but not for webinars at all. Images require educational platforms to transmit huge amounts of data through the Internet, which often causes latency. It annoys people.
The effective design of the interactive presentation
You don’t need to browse the Internet in search of tips on creating a presentation with outstanding design. We’ve collected three major variants for you:
Devote one slide to one plan item
Don’t worry that your presentation will be too long; it’s okay. If you have a large plan containing more than five items, consider using this approach. You regularly change slides; people see a new slide each minute and don’t get bored or distracted.
Form items into groups
Schemes and diagrams always work better than plain text or lists. Create a slide with several groups and compare it to the list to see how informative and attractive it is. This approach also helps people see how items can coincide or even intercross.
Do you ask what software has this function? Microsoft PowerPoint and its SmartArt function let you group the information.
What about graphics?
SmartArt function can also be used for adding some graphics to the presentation. All graphics you want to add should be topic-based; it’s important. Use PowerPoint for this purpose if you want to save more time.
Check the table below to gain insight into the most convenient instruments for presentation creators:
The best software for beginners because of its convenient functionality and user-friendly interface. Has a lot of opportunities for process automation. PowerPoint presentations can be viewed through Google Drive.
PowerPoint contains many functions you’ll hardly ever use, and sometimes it makes the finding of a necessary function endless.
A minimum set of the most necessary instruments, so you’ll hardly need to spend your time exploring Keynote’s functions. Creates a pptx presentation that can be opened on any PC.
Only MacOS is supported.
There are no restrictions: you can design and format your presentation the way you like.
Be ready to spend some time making sense of functions and instruments.
You may think your slides are good enough and you can’t improve perfection; however, there’s always room for improvement. Here are some good ways to improve your design. Check them, and perhaps you’ll find a detail of your presentation that should be upgraded.
Correct a background
Don’t forget about the need to stream your presentation over the Internet, so the fewer details it contains, the better for you. Delete all unnecessary details from your background and make it self-colored. Nothing will distract the attention of the audience.
Get rid of the animation
All these transitions are outdated and useless, so try to find a way to delete them all. It would be challenging to do if they serve any function, but you must replace them.
Build your slides
The only animation you can use is the effect that lets you move an object to a slide. These are various build effects (building in and building out). Object means image, text box, graphics, table, etc. This effect is perfect for large slides containing a lot of information. If you don’t want to overload your audience, add the elements progressively.
They aren’t necessary at all. Everything they can do is cause latency and make people nervous, so get rid of them. Why do people still use transitions between slides? It’s time to stop thinking they can make presentations look beautiful. No one cares.
Don’t use Prezi for webinars and seminars; this software works well only for personal presentations. PowerPoint, Keynote, and other programs use a slide-based approach to create presentations. Prezi is completely different. It uses a map layout to place your slides. It zooms in your ‘slide’ o to view it and then zooms out to return to a map. Looks well but causes lags.
Only small images are allowed
Images, as well as all other media materials, sparkle people’s interest and retain them. Since the difference in the Internet speeds doesn’t let us include any images we want, the only solution is to select small photos.
Do you really need eye candies?
Both your webinar and presentation aim to inform people but not to entertain. That’s why you’d better get rid of the majority of decorative elements such as the following:
- Gridlines on graphic or diagram;
- Shadows, reflections, and other 3d effects;
- Unusual frames near text boxes.
They distract the audience and make it difficult to concentrate on the main content.
Prefer linear art
We understand that it’s difficult to persuade you to use something besides photos, but we’ll try. Sometimes using linear art, such as tables, figures, and signs is more appropriate. They help you create slides that’ll be visually attractive for people and load much faster.
It’s not so difficult to create a presentation, but you’ll have to spend your time and even obtain certain skills if you want to create a good presentation. We hope this guide was useful to you and helped you to create an effective and good-looking presentation. You may use our instructions to update your old presentations to make them suitable for webinars. Ask your audience to share their opinions about the quality of your presentation at the end of your webinar: feedback is a significant motivator that helps to understand what should be changed.
- Do you need to include CTA in your presentation?
Presentation, as well as your webinar and course, aims to achieve something. You can increase its effectiveness by placing a CTA statement. It’s better to include it at the end of your presentation, and CTA may look like “sign up for English course,” “buy a new book by this author,” “sign up for a trial lesson in yoga,” etc.
- Does repeating the contact details at the end of the presentation make sense?
You may be surprised, but yes, it increases the chances your contacts will be saved. Thank the audience for the attention they devoted to you, and place your mobile phone, e-mail, and links to social media.
- Which color palette for presentation is successful?
Orient to your corporate style when choosing a color for formatting. The maximum number of colors you may use is five, but 2-3 is often enough to design a stunning product that’ll catch people’s attention.
- What font is better to use?
We can’t answer this question because each person here decides for himself or herself. There’s no successful font used in all presentations: some are more popular, whereas others are less. Sometimes people manage to one-up even the simplest fonts the way they start looking attractive and trendy. Make sure your font is readable, up-to-date, and has a normal size.
Everyone has met a person whose voice was so beautiful and nice that you ignored the meaning of words and just enjoyed this person’s voice. If you think that it’s a talent, you’re right but not 100% right. Some people are born with perfect articulation and intonation, whereas others need to train a lot to speak well. Although you don’t need to work on articulation and intonation, you may make your voice sound beautiful. It’s much easier and faster.
Many guides and educational materials promise to tell you all the secrets of developing a nice voice, but not all of them are really effective. And if you aim to feel and speak naturally in front of the camera, you need to use a special approach. That’s why we designed an effective guide that can help everyone speak well on camera and feel confident.
Don’t be afraid to be loud
Those who only learn how to speak well are shy, and it’s okay. When we are shy, we always speak quietly. It’s the first mistake that should be corrected. Answer yourself the following question: “For whom you’re talking?” If you’re talking for people, they must hear you, so try to overcome your barrier and start speaking louder.
Don’t show that you’re shy and you’re afraid of something — people lose interest in a blink of an eye. The key here is not to overdo it. Be loud, but don’t shout because it also shows a lack of confidence.
What about the speed?
Do you like people who constantly chatter and have to repeat what they told several times? You probably don’t, so avoid becoming such a person. Listeners will have trouble understanding what you tell and will even stop listening to you after some time. Professionals manage to develop their speaking style, speed the speech up, and slow it down when it’s necessary to emphasize something.
Trying to get ahead of yourself from the very start won’t help you to reach their level. Progress slowly, start with slowing down the speech rate and pausing when it’s necessary to draw in another breath but don’t speak too slowly. Otherwise, you’ll sound boring and monotonous. Try to maintain a speed of 120-160 words per minute.
Correctness is your first priority
Do you know another important characteristic of the perfect speech? It’s clearness. Clear speech is worth a lot because it’s one of the most important aspects of developing a good voice. Work on your pronunciation and watch every word you pronounce. Try not to make mistakes. If you don’t know how to pronounce this or that word — check it in the dictionary.
Not all people know that your organs of speech should be in a certain position when speaking. First of all, open your mouth and relax your lips. Keep your tongue and teeth in a natural position. It also helps conceal some speech impediments.
Remember about breathing
Deep breathing is one of the secrets of a full and intense voice. In real life, we breathe fast and shallowly, changing the tone of our voice to the negative side. Since you’re preparing to speak on camera, you must understand how to use the diaphragm. To understand it, place your fist on your belly, breathe in and out several times. If your stomach inflates, you breathe using the diaphragm.
But your task is to get used to diaphragm breathing, so practice it regularly. Take a deep breath for 5 seconds and then breathe out, counting to 5. You won’t even notice how you’ll start breathing with the diaphragm in real life. By the way, the quality of your breathing also depends on your position. If you want to breathe deeply, sit or stand still, shoulders back and keep your chin up. Such posture can also make you feel more confident; that’s why it’s a perfect position to speak on camera.
Breathe in at the end of each sentence to sound well and let listeners perceive information better. Use a deep breathing method, and don’t worry that you won’t have enough air to pronounce the next sentence.
Develop a unique style of presentation
Speakers who can’t control a pitch of voice may sound spasmodically and hesitantly. Listeners may think that these people are nervous, so to change your voice’s effect on the audience, try to speak calmly and make your tone of voice smooth. Don’t change the pitch of your voice. Try to find the natural tone of voice instead.
Singing a song and reading a text excerpt aloud are two best exercises for those who want to control the pitch of voice. Remember that you need to keep your tone on one level and place accents from time to time.
Do vocal exercises every day
It may seem that speaking has nothing in common with vocal, but doing these exercises can help you develop your natural voice. It’s better to turn on a video and start your training session, or you may do them in front of the mirror.
The aim of the exercise
Number of repetitions
How often to do them
Mouth and vocal cords relaxation
Yawn widely and jiggle your jaw while singing a melody; then massage your throat muscles gently
Once as a warm-up
Increasing the respiratory volume
Breathe out all the air out of your lungs, take a deep breath and hold it for 15 seconds and then breathe out again
Sing an ‘ah’ sound on your normal pitch and then gradually lower it
Do this exercise with each vowel sound
Use tongue twisters
Today you can find hundreds or even thousands of tongue twisters on the Internet, so you’ll probably find several phrases you’ll like. If you’re a creative personality, make up your tongue twister. Practice them every day, and you’ll see the changes soon.
Read texts aloud
It’s the easiest way to work on your pronunciation, rate of speech, and breathing technique. You don’t even need to search for anything: open a book or magazine that lay on the table and start reading. Remember about the proper posture we’ve mentioned before and try to control your intonation. Don’t read like a robot. And remember that practice makes perfect.
Record your voice
We know that most of our readers who’ll read this piece of advice will immediately remember the voice confrontation. Almost all people face it when listening to their voices in recordings. If you also dislike how your voice sounds, it’s okay. But let’s forget about this effect for a little. You need to record your voice to avoid mistakes and track progress.
Moreover, the recording reveals mistakes we don’t notice at all. Since you’re preparing to speak on camera, make a video instead of recording to see how you look from the outside. Perhaps you need to change the position, learn to maintain eye contact with the audience, change the way you move your mouth, etc. We don’t judge a book by its cover, but you’d better look stunning.
Smile is your new habit
Each speaker should know how to win people over. You may do it by your voice: just use a friendly, open, and encouraging tone, and you’ll see how attentively people start listening to you. Don’t forget to smile, because it’s the most obvious way to show your friendly spirit. We don’t ask you to smile from ear to ear all the time — get the corners of your mouth lifted. Many managers and operators who have to talk on the phone with clients use this rule to speak in a friendly tone.
Smiling isn’t always about making your facial muscles move. Smile is about adding some positive emotions to your speech.
Are you going to speak in a webinar or any online conference? Dry, run your speech in front of the mirror, look at how you smile and speak. Ask your friends to assess your speech if you aren’t shy to speak to them.
Care about your outfit
If you think that your online speech is not a cause for dressing up, don’t cry and regret it when your speech fails. Clothing influences your sense of self and boosts your self-confidence. Choose a look that reflects your individuality and, at the same time, is comfortable. If you hold an online lesson, choose a simpler and modest look.
Can you look at the camera?
We mean that you should be able to stare at your camera for hours and not just take a glance. Many people are afraid of the lens, but this fear isn’t justified. Don’t look around; if visitors see that your eyes are constantly moving, your authority as an expert will be undermined. The main thing you should also do is to be able to recognize your mistakes and fix them.
Stock up some water
Dry mouth is your biggest enemy because it can spoil everything. Keep in mind that nervousness causes thirst, so that some water will help you for sure. By the way, getting a sip of water is a perfect way to gather your thoughts and catch your breath. Moreover, it will save your lips from drying out. Take a lipstick to moisturize your lips if you’re familiar with this problem.
What about the atmosphere?
No one extraneous noise and nothing more should interrupt you. To avoid all such potentially embarrassing situations, you have to take care of the atmosphere in your room. Try to remember all factors that can prevent you from presenting your speech and eliminate them.
Being nervous and tense won’t help you get over this situation faster and emerge victoriously. Are you anxious? If yes, it’s not the right time to speak to the camera. You certainly remember what helps you alleviate stress, so do it before your speech to relax: listen to music, have a shower, do exercise. And only when you’re sure you’re cool as a cucumber may you start recording your video or participating in the webinar.
Gain control over your body
We hope you remember that camera significantly zooms the image, so the audience sees everything it should and shouldn’t notice. Moreover, they also analyze and assess your gestures and mimic. Learn some information about body language and choose a body position that’ll show your interest and energy. Newbies often use their hands to do something to calm their nerves, for example, strum any small detail. The audience will notice it, so find something to occupy your hands during your video.
Smiling with your eyes is a widespread trick of runway models. You also can do it to interest people. Stop thinking that you can smile only with your mouth, so involve your beautiful eyes. They at least shouldn’t show indifference; that enough for the first time.
Change your perception of the audience
Your audience isn’t strict professors with college degrees in acting, and they don’t open your video to criticize it. Some such individuals consider themselves the smartest people, but fortunately, they constitute a minority. You can laugh, but some psychologists offer people to imagine that people you’re talking to are naked. This approach helps people to build self-confidence and destroy barriers.
Use your personal experience
Everyone can find theoretical materials on the Internet, copy them and retell them. Many bloggers use this approach to create posts. What prevents your audience from doing this? Your content should have something unique, something that can attract people. Don’t be afraid to express your opinion, tell people about your personal experience, and discuss opinions. Be natural to make people fell in love with your personality.
Prepare text in advance, but present it so all people understand that you have reached this conclusion just a little while ago. Have you noticed that you feel more relaxed and free when you’re talking about your own experience? It’s another reason you should stop copying information and dilute it with your judgments. Try to stand while explaining materials. Sitting is more convenient, but it doesn’t let you radiate the spirit that’ll impress your audience.
Can I add a little humor to my speech?
Yes, but remember that you’re not a stand-up comic, so don’t overdo it. Do you want people to remember your course for a long time? Make it look casual and natural. And making people laugh is probably the best way to achieve it. Intended mistakes and awkward situations can easily clear the air.
Speaking voice coaches: do they really help?
Of course, they help people start speaking better. If you’re going to have an important event and don’t want to fail, take a few lessons with a voice coach. They don’t cost too much but help speakers quickly identify the main mistakes and fix them. Voice coaches are irreplaceable for those who have an accent: this issue isn’t so easy to deal with, and you won’t get rid of it on your own.
Your friend or family member can replace a coach: just practice your speech in the presence of someone and then ask this person to express his or her opinion.
What are the key obstacles to becoming camera-friendly?
If you see you have one of the following problems, don’t panic. They aren’t critical and are easy to correct. Here they are:
the abundance of pauses;
Increasing your vocabulary
People with a small vocabulary have huge difficulties speaking well on camera, so having a qualification and being an experienced professional isn’t enough to present information well. Listen to audiobooks and read fiction because these are the easiest and the most effective ways to broaden your vocabulary.
Modern technologies greatly expand learning opportunities and make education more available for people. There are many courses, software, and other special instruments that facilitate the organization of e-learning.
All course creators know that realization and organization of online learning are of paramount importance because they influence the perception of information and its retention. Selection of material and its organization are key aspects that guarantee the success of an online course.
Here, we tell you all the secrets of providing effective e-learning. Moreover, we’ll show you what you need to do, and of course, cover all peculiarities of online education.
№1. Defining your purpose
Do you realize why creating an online course is necessary for you? If no, you should brainstorm and find an answer to this question. Today, online learning is mostly used for such purposes:
- To promote expertise in a certain field and sell your knowledge.
- To boost sales of your products or services.
- To increase the number of subscribers by means of sharing interesting content.
- To make people trust the brand or product.
№2. Identifying the tasks your course should solve
Let’s imagine that you’ve identified the purpose of your course and can tell why you need to launch it. However, you should also know how it can help people that’ll buy it. We mean that you need to define its objectives and goals. It can be difficult enough to define them at once. Remember that learning objectives can’t be measured but can be achieved. Durability and extensiveness are other characteristics of distance learning.
Objectives are often called the results of education since they are directly related to the expected results of learning.
Your first task is to choose at least three objectives of the course. Sometimes it’s difficult to determine the goals, so we offer you to look through three following sentences and complete them to understand your goals:
- My task is to emphasize…
- The key topics students will learn are…
- The overall result I want to see is…
Use this planning chart to transform goals into objectives and vice versa.
Your beliefs regarding general educational experience
The choice of learning strategies, training materials, and training activities
Your vision of the course, a description of its tasks
What skills the participants will obtain?
The unmeasurable and long-term goals
The indicators you use for grading
What should your students experience while learning?
What is the task of your learning materials ?
№3. Pick the topic
The search for the topic shouldn’t present a problem at all. Answer these questions to help yourself find your niche:
- How often do your friends, clients, or colleagues seek your assistance with something where you consider yourself an expert?
- Have you ever solved a problem other people couldn’t?
- Do you consider yourself an expert in a relevant area people are interested in?
Coaches that know how to provide distance training appropriately also consider the following important factor when determining a topic — the potential return. The more relevant and useful the topic is, the more people will pay for the offered distance and e-learning technologies.
№4. Assigning a lecturer
If you’re an expert, you don't need to hire a specialist. Of course, if you aren’t sure you have enough experience and knowledge, you’d better invite a recognized and respected expert, or even several people.
№5. Defining the target audience
A target audience is a limited number of people expected to be interested in your product. A detailed analysis of your target audience lets you identify people’s needs. And this knowledge will become a basis for planning future marketing activities focused on promotion and sales growth.
№6 Tips to boost sales
Here are several ways of organizing and selling any online lesson:
- Pre-sales e-mail newsletter
This sales strategy presupposes that you have an extensive list of email addresses ( min. 100 subscribers), but it’s the easiest strategy.
- Involving people through personal interviews
If your target audience is small or isn’t interested in your content, this way of promotion is for you. However, be ready to feel awkward: when a person says ‘no,’ you may write with the refusal.
- No-cost consultations
Your task is to offer a useful free consultation people will get if they purchase your distance course.
- Create a perfect website
Using modern website builders, everyone can create stunning landing pages to sell or promote your products on the Internet. It also works well for online courses promotion.
№7. Preparation of educational material
Content preparation requires a little more time than other steps, so we ask you to be attentive and don’t rush. We’ll do the same.
Any experienced coach or teacher will tell you that creating a course or any other informational content from scratch isn’t a problem. Before you launch a course, you should review all information you have and systematize it. Many people don’t think that including their materials in course isn’t necessary and make a mistake. You’ve probably accumulated a lot of educational material, starting with informative leaflets to monographs and books, thematic materials from conferences, etc.
Use everything you have, including the materials you’ve created earlier. Are you a blogger? If you recorded the last seminar you’ve attended or the last webinar you’ve watched, give your students access to it. Do you want your course to be perfect? Include these types of content to it:
- Videos (recordings of your lectures, webinars, etc.);
- E-books and other text files (you may add your blog posts as well);
- Speeeches and podcasts.
№8. The choice of the teaching method and the way of providing distance learning
It’s also important to define the types, methods, and instruments of learning. The best option for you is to combine the following components:
Students may use special software (for example, Zoom) to implement various group projects.
- Tests and assignments
You should regularly check students’ knowledge to see if your course is effective.
Invitation to a discussion lets you increase interest in studying. A high level of student engagement is a key to success.
Video conferences are key to the implementation of synchronous distance learning. Otherwise, online software will be limited to self-directed learning without interaction with the teacher.
- Learning management system
Always use LMS to give all students one-stop access to all educational materials.
- Planning network
All students need to contact teachers for counseling. It would be good to launch a platform where students could schedule meetings with teachers.
- Providing access to the resource base
Make sure your students have all the necessary sources of information and opportunities to search for educational materials.
№9.Is it possible to create a distance learning platform alone?
Well, you’ve completed all the stages mentioned above, but holding distance learning using a special platform is still a mystery for you? Today the range of such services is broad enough, and the functions of these services are almost unlimited. Edx, Coursera, Udemy are the most commonly used distance learning sites.
All these sites have one significant drawback: people who upload and sell their courses there must be ready to share the income with platforms. And the part of income they require is big enough. Moreover, you must be sure that your course can compete with similar products.
Sounds like not the best way to promote your knowledge.Some people may ask: can these platforms boast of any advantages? A large variety of functions is a key advantage for all course creators.
You’d better use an independent platform to create and promote your online courses. OJOWO is the best option. Feel free to download the course you’ve already created or use its functions to create it from the very beginning. Having any technical skills isn’t a must at all.
№10. It’s time for quality assurance
Any new software should be tested, and especially online courses. Testing is important because it’s the only way to avoid bugs and mistakes. Don’t forget that you must release a perfect product. Your family members or friends can act like QA engineers: ask them to pass your course and tell you about the mistakes they’ll find. At the very least, you may gather a group of real users for testing. Please, don’t ignore this stage. Perhaps you’ve missed something or forgot to add a slide or a button, deleted a test you’ve mentioned in your previous task, etc.
Look through the course on your own and fix the mistakes you see. Then ask friends to do the same, perhaps, they’ll find more inconsistencies. You must know that people working on something for a long time don’t notice the mistakes because they’ve read the information multiple times. Quality assurance will let you know how to improve the quality of distance learning and achieve the main goal — to make it useful.
№11. Start your online learning
All right, you have finally learned how to hold online lessons, have prepared to be a lecturer, handled all technical issues, designed and tested your course, et. Remind your group about the launch of your online course via e-mail newsletter or SMS messaging. Enjoy sharing your expertise with other people: hold lessons, discuss interesting topics with students and assess their knowledge to see the results of your work.
Well, we’ve examined the methods of organizing distance learning and now you’re almost an expert in creating informative and useful online course. We hope that now you understand that the right approach is everything that separated you from achieving your goal.
- How long should video content be for e-learning?
If you add videos to your course, you should be very careful because not all of them are suitable for online learning. We mean if the content you add is too long and too difficult to perceive, students will hardly stay interested for a long time. Student engagement is a very important aspect in online learning, and all course creators should understand this. Here are the videos that can be used for distance course:
1) up to 5 minutes. Short introductory information statements.: вводные короткие информационные сообщения.
2) from 5 to 10 minutes.Separate videos that answer a particular question, but not the whole topic or chapter.
3) from 10 to 20 minutes.Detailed videos containing a lot of useful information. They can cover the whole chapter from your course; however, in this case, they should be very interesting and catch the attention of your audience.
- Do students need textbooks and guides for e-learning?
If we are talking about creating a distance learning system, we can’t omit a text component because it’s very important. One of the best ways to implement this component in your course is to use electronic books. Giving students access to ebooks may be a good decision, but we advise you to rework these materials and create your ebook using design templates.
- How to calculate the right price?
Setting a price is a difficult stage for many course creators. A perfect price is a sum that is affordable for people and at the same time offsets the efforts and money you’ve put into it. Find a happy medium. You may be surprised, but the price of your course impacts the level of student engagement: the more they’ll pay, the more interested they’ll be. Don’t offer your content for free; otherwise, people won’t trust it and
- How to put your group together and create a community?
The opportunity to find new friends and found a community is one of the advantages of studying. Learners like to interact with like-minded people and share their ideas. That’s why it’s especially important to encourage communication between the students. It helps them all pass the shared path during their learning. The community also makes them feel supported.
Instilling a fellowship between coursemates will be good for everyone in the long turn. Found groups among your students and your subscribers, initiate discussions, and unite people.